A real creator contract — generated live.
17-section campaign agreement modeled on a working, signed contract. Brand info, deliverables, payment, usage rights, exclusivity, FTC compliance — every clause editable. The document renders live as you type.
Brand info
The legal entity, the signer, and the contact for this campaign.
Campaign
What the creator is making, when it's due, and what brief they should follow.
Deliverables & compensation
One row per deliverable. Total auto-sums.
Terms
Recommended values pre-filled. Toggle Advanced to expose more controls.
Creator info (optional)
Leave blank to generate a contract with empty signature lines for the creator to fill.
Preview live → save as PDF → send for signing.
Not legal advice. Have counsel review before sending. Use a real e-sign tool (HelloSign, Docusign, SignNow) when ready to execute.
Creator Campaign
Agreement
Thank you for agreeing to participate in Your Brand's campaign (the "Campaign"). This Agreement sets out the terms between Your Company, LLC ("Company" or "we") and you ("Talent", "Creator", or "you") for your participation.
Exhibit A
Social Media Platforms; Requirements for Posts; Publishing Schedule
Section 1: Talent Information
Talent Legal Name: ________________________________ Talent Phone: ________________________________ Talent Email: ________________________________ Talent Address: ________________________________ Instagram: ________________________________ TikTok: ________________________________ YouTube: ________________________________
Section 2: Compensation Outline
Deliverable Outline: 1. 1 × IG Reel reposted to TikTok — $1,500
Total Compensation: $1,500
Payment Schedule: 100% paid within 14 days of posting + ad codes provided. Industry standard.
Payment methods: ACH, Bank Wire, PayPal, Apple Pay.
Section 3: Project Description
Brand: Your Brand Campaign Name: ________________________________ Primary Contact: partnerships@yourbrand.com Hashtag / @-mention: ________________________________
Campaign Deliverable Description: Per Section 5 (Ownership and License), the Creator will produce the Deliverables listed above per the Promotional Brief and the requirements of this Agreement.
No content will be posted without approval from the Company. Once approved, the Creator must wait for posting instructions before publishing.
Once the content is posted, the Creator must keep the post publicly accessible on their profile in perpetuity (without deletion, removal, or archiving) unless expressly authorized in writing by the Company.
The Brand has the right to provide feedback and ask for edits in the content revision process — up to 2 round(s) of revisions, not including changes required to comply with FTC disclosure guidelines.
Creator must be featured on-camera in the integrated mention. Please show your face on the screen — no flat-lays, screen-recordings, or screenshots only.
The brand will have 30-day paid usage (30 days) of organic and paid usage rights from first posting.
Promotional Brief: (brief link to be provided separately)
(For inspiration — feel free to stay true to your normal tone so it doesn't feel like an ad.)
Section 4: Deliverable Due Dates & Timeline
Timeline: Draft video(s) shared no later than ________________________________.
Talent shall provide Company with the deliverables for approval within a reasonable timeline. Company shall review and either (a) approve the deliverables in writing, or (b) provide written comments, changes, or corrections. Talent shall implement requested changes from the moment of receiving such notice. Where the Talent misses discussed draft due dates, Company reserves the right to terminate the Agreement.
Sign here to acknowledge Exhibit A.
Influencer Marketing Agreement — Terms & Conditions
1.Term; Binding
This Agreement is effective from the date of execution and continues for 12 month(s) ("Term") unless terminated earlier under Section 15.
2.Social Media Posts
During the Term, you agree to publish the Posts ("Deliverables") on the platforms identified in Exhibit A. The Posts will conform to the specifications and instructions outlined in Exhibit A. You shall create all Posts to comply with the requirements below.
- 2.1. Your Posts must comply with the Federal Trade Commission's Endorsement Guides ("FTC"). You must clearly and conspicuously disclose your "material connection" with us — making it clear you are a paid creator. Disclosures cannot be buried in hashtags or hidden behind a "more" link. Full requirements are set out in Exhibit B (Standards of Conduct).
- 2.2. Your Posts must only include factual statements about the Brand and its products that you know to be true and the Brand can verify.
- 2.3. Your Posts will reflect your own honest opinions, beliefs, and experiences.
- 2.4. Your Posts will be original and created solely by you.
- 2.5. Your Posts will not include third-party intellectual property (music, photos, artwork, trademarks, logos).
- 2.6. Your Posts will not include any person, or personally identifiable information about anyone, other than you, without our prior written approval.
- 2.7. Your Posts will comply with the rules of the applicable social media platforms.
- 2.8. Your Posts will comply with our standards of conduct (Exhibit B) and any other policies we provide.
- 2.9. Your Posts will comply with all applicable laws, rules, and regulations.
3.Schedule
With respect to each Post due during the Term, you will (a) publish each Post on a timely basis according to the schedule in Exhibit A; (b) submit all Posts to the Company for prior review and approval within the due-date schedule provided in Exhibit A.
4.Monitoring Posts
You understand that we maintain the right to monitor your Posts for compliance with this Agreement. We have the right to address noncompliant Posts by: (1) requiring you to fix, takedown, or remove the Post; (2) fixing the Post ourselves or through one of our agents; (3) withholding payment of the Fee; (4) terminating the Agreement under Section 15 for material breach.
5.Ownership and License
Company is and will be the sole and exclusive owner of all right, title, and interest in and to the Posts, including all copyrights and other intellectual property rights, for the first 30 days after posting. During this time, Company will own each Post as a work made for hire as defined in Section 101 of the Copyright Act of 1976.
- 5.1. "Content" refers to any and all video files, images, text, and other creative materials developed, produced, and delivered by the Creator under this Agreement.
- 5.2. The Creator agrees to provide a version of the Content that excludes music ("Raw Content") which the Company can use for paid ads during the usage period.
- 5.3. The Creator grants the Company a non-exclusive, worldwide, royalty-free license to use, reproduce, distribute, display, and perform the Content. Creator hereby grants Company the right to grant Brand and its affiliates the necessary rights to use the Content.
- 5.4. Usage Rights: The Company is granted 30-day paid usage from first posting (30 days). Usage is worldwide, royalty-free, and irrevocable for both organic and paid promotional activities across social media, websites, and digital marketing campaigns.
- 5.5. Coordination with Brand: The influencer acknowledges that Company will coordinate with Brand and its affiliates to ensure the Content meets campaign objectives, including granting necessary usage rights and facilitating account access.
6.Exclusivity
For 7 day(s) after posting, the Creator agrees not to engage in any activities — including promotional activities, content creation, or providing services — that directly compete with the Brand's products or services, without prior written consent from the Company.
- 6.1. This non-compete restriction applies to any activities that would directly or indirectly promote, endorse, or support products, services, or entities in competition with the Brand. It extends to all forms of media including social media posts, videos, blogs, podcasts, livestreams, and interviews.
- 6.2. This non-compete shall not prohibit the Creator from engaging in activities unrelated to the Brand's business or from collaborating with non-competing brands.
7.Use of Your Name, Likeness, and Information
For 30 day(s) after posting, you grant to the Company and any affiliates the right to use your name, image, likeness, biographical, professional, and other identifying information ("Likeness") in connection with the Campaign and Posts. This includes both organic and paid promotional channels.
8.Payment; Waiver of Claims
Company shall pay you for your services under this Agreement, including the Posts and all related deliverables, solely for the amounts set forth in Exhibit A. You hereby waive all claims to any compensation beyond what is stated in Exhibit A.
- 8.1. Payment Terms: Net 14 — 100% paid within 14 days of posting + ad codes provided. Industry standard. Payment methods: ACH, Bank Wire, PayPal, Apple Pay.
- 8.2. Full Compensation: The compensation received from Company constitutes the full and complete payment for all services rendered under this agreement.
- 8.3. Filing out a payment form and a W-9 (US) or W-8BEN (non-US) is mandatory for payment to be made.
9.Confidentiality
You may be exposed to information about the Brand's and Company's products, services, marketing strategies, trade secrets, and other non-public information ("Confidential Information"). You agree to maintain the confidentiality of all Confidential Information and to refrain from disclosing or using it for any purpose other than the Campaign. The obligation to maintain confidentiality shall survive termination and continue for 2 year(s).
10.Representations and Warranties
You hereby represent and warrant that: (a) you are at least 18 years of age and have provided valid government-issued identification; (b) you are free to enter into and perform your obligations under this Agreement without violating any laws or third-party rights; (c) no claims have been made against you with regard to any of your activity that may be a violation of our Standards of Conduct (Exhibit B).
11.Certifications and Certain Covenants
You understand that by providing the Posts, you certify that each Post: (1) complies with all requirements of this Agreement; (2) is your sole and original creation; (3) has not been published elsewhere prior to our publication; (4) is not libelous or defamatory; (5) does not infringe any third-party right (copyright, trademark, patent, trade secret, IP, publicity, privacy); (6) does not knowingly make false, misleading, or disparaging remarks about individuals or organizations; (7) is not illegal, unethical, or obscene.
12.Indemnification
The Creator shall indemnify, defend, and hold harmless the Company and Brand, its affiliates, directors, officers, employees, agents, successors, and assigns from any and all losses, damages, liabilities, claims, judgments, settlements, costs, and reasonable attorney fees arising from: (1) breach of this Agreement; (2) Content infringement of third-party IP; (3) violation of laws; (4) negligence or willful misconduct. The Creator's obligation to indemnify shall not apply to Claims arising out of the Company's own negligence or willful misconduct.
13.Limitation of Liability
In no event will Company be liable for any indirect, special, incidental, or consequential damages arising out of or relating to the Agreement. Company's liability for damages, regardless of the form of action, shall not exceed the amounts payable by Company to you under the Agreement.
14.Non-Solicitation of Customers
You agree and covenant not to solicit or contact, directly or indirectly, Company's current or former customers with whom you interacted or about whom you received Customer Information for the purpose of offering services similar to or competitive with those offered by Company, for 12 month(s) immediately following the termination of your engagement.
15.Termination
You may terminate this Agreement if we commit a material breach and fail to cure within 14 day(s) of receiving notice. The Company may terminate at any time without cause upon five (5) days written notice. The Company may terminate immediately upon five (5) days notice if you: (a) materially breach this Agreement and fail to cure within 48 hours of notice; (b) commit any criminal act or act involving moral turpitude; (c) bring yourself into public disrepute, contempt, scandal, or ridicule that reflects unfavorably upon the Brand.
16.Relationship of the Parties
You understand that you are an independent contractor of Company. This Agreement does not create any employment, partnership, joint venture, or agency relationship. You have no authority to bind Company or the Brand. Company is not responsible for withholding any income, payroll, or other taxes; you are solely responsible for all such taxes.
17.Miscellaneous
This Agreement is personal to you — you may not assign or transfer your rights or obligations. Notices must be in writing. This Agreement is governed by the laws of Delaware. Each party irrevocably waives all rights to trial by jury in any proceeding relating to this Agreement. If any provision is unenforceable, the remainder will continue in full force and effect.
If this letter reflects your understanding, please sign below.
Exhibit B
Standards of Conduct
With respect to promotional messages, photos, or other communications made on social media platforms about the Brand and its products, services, and/or brands, all influencers must adhere to the following standards:
- You must comply with the Federal Trade Commission's Endorsement Guides — including statements that reflect your honest beliefs and clear and conspicuous disclosure of your connection to the Brand in all your posts.
- You may not: (a) make deceptive or misleading claims about the Brand or its competitors; (b) make claims not backed by evidence; (c) disclose confidential information; (d) disparage the Brand; (e) infringe IP rights; (f) offer products on behalf of the Brand without authorization; (g) make offensive, harassing, or hostile-environment comments; (h) post content that promotes bigotry, racism, or discrimination; (i) use ethnic slurs, personal insults, or obscenity; (j) promote unsafe activities.
- You must adhere to: (a) posted policies of any platform on which you post; (b) any additional Brand-specific guidelines.
- You must not create fake followers or engagement (buying followers, using bots, posting fake sponsored content).
Generated by CreatorLookup · Not legal advice — have counsel review before execution.
Inside the agreement.
Exhibit A — Talent info, compensation, project description, timeline
Talent legal name, contact, socials. Deliverables outline with line-item compensation that auto-sums. Brand, campaign name, hashtag, brief link. Draft due date and approval workflow.
Term · Social Media Posts · Schedule · Monitoring
Sections 1–4 of the body cover the duration of the agreement, the post requirements (with FTC compliance baked in), the publishing schedule, and your right to monitor compliance and require fixes or take-downs.
Ownership and License
Section 5 — the load-bearing clause. Work-for-hire ownership during the usage window, raw content delivery, passthrough rights to the Brand, and the explicit usage-rights term you set (30-day paid is the default).
Exclusivity · Likeness · Payment
Sections 6–8 cover the post-publication non-compete window, your right to use the creator's likeness in derivative ads, and payment terms (Net 14 standard, 50/50 alternative, multiple payment methods).
Reps & Warranties · Indemnification · Limitation of Liability
Sections 10–13 — the protective clauses. Creator warrants they're 18+, that the content is original and non-infringing, and that they'll indemnify the brand for content-IP claims. Liability is capped at amounts payable.
Termination · Independent Contractor · Miscellaneous
Sections 15–17 — how either party can exit the agreement, that the creator is an independent contractor (not an employee), and the standard miscellaneous provisions including governing law, jury-trial waiver, and severability.
Exhibit B — Standards of Conduct
Detailed FTC compliance requirements, prohibited behaviors (no fake followers, no deceptive claims, no offensive content, no platform policy violations), and platform-specific guidelines.
Frequently asked questions
Is this an actual contract I can use?
It's a real, defensible 17-section influencer marketing agreement modeled on a working signed contract. We strongly recommend having your counsel review the output before sending to a creator. The document is not a substitute for legal advice.
What's the difference between Recommended and Advanced?
Recommended locks sensible defaults across most clauses (12-month term, Net 14 payment, 30-day usage rights, 7-day exclusivity, 2 revision rounds, FTC compliance on, perpetual post retention). Advanced exposes every toggle — term length, notice/cure period, name & likeness window, non-solicitation duration, confidentiality survival, and individual clause toggles for FTC compliance, brand approval, post retention, and on-camera requirements.
Can I leave creator info blank?
Yes. Leave the creator info blank and the document renders with empty signature lines for the creator to fill in when they sign. This is useful when you want to send a "boilerplate-ready" contract that the creator (or their representation) completes alongside their signature.
How do I send this for signing?
Use the "Print → Save as PDF" button to generate a PDF (your browser's print dialog includes "Save as PDF"). Upload that PDF to HelloSign, Docusign, SignNow, or any other e-sign tool to collect the actual signatures. Native e-sign integration is on our roadmap.
Why include FTC compliance and Standards of Conduct?
The FTC actively enforces the Endorsement Guides for sponsored content. Failure to disclose properly can result in penalties for both the brand and the creator. Including the Standards of Conduct (Exhibit B) in your contract makes the requirements explicit and reduces your risk exposure if an enforcement action happens.
What are usage rights and why does it matter?
Usage rights determine whether the brand can run the creator's content as paid ads (vs. only existing on the creator's organic feed). Organic-only is the baseline. 30-day paid usage adds ~25% to a typical rate. 90-day adds ~45%. Perpetual rights nearly double the rate. Default is 30-day paid because that's the structure that works for the hybrid post + amplification model — see our Rate Calculator for the math.
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