Poshmark Shopping Campaign
For Poshmark’s Summer Shopping Campaign, we sourced fashion-focused micro-influencers to drive engagement and sales through TikTok content.
Feb 28, 2022
1 min read
Poshmark Shopping Campaign (TikTok)
Goal: For Poshmark’s Summer Shopping Campaign, we sourced fashion-focused micro-influencers to drive engagement and sales through TikTok content.
Solution: Using software tools and by leveraging our personal connections, we identified and vetted influencers based on engagement, audience fit, and content quality.
Impact:
✅ 500+ creators sourced
✅ 185 interested, 10 onboarded & posted
✅ $8,750 spent | 3,839,739 views
✅ CPM: $2.28
🔗 View creators: https://airtable.com/appw8NZT9qsFNsD0v/shr6dmjojsjeNUdTu
This showcases our ability to find and activate top influencers at scale. 🚀
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