Poshmark Shopping Campaign

👗 Overview

Poshmark, a leading fashion resale marketplace, wanted to amplify its Summer Shopping Campaign through relatable TikTok creators who inspire style and second-hand sustainability.

Using CreatorLookup, we sourced and activated hundreds of fashion-focused micro-influencers to produce authentic, high-engagement TikTok content that drove awareness and conversions — all with remarkable cost efficiency.

🎯 Challenge

With thousands of potential creators on TikTok, Poshmark needed a way to:

• Rapidly identify authentic fashion creators (10K–200K followers).

• Prioritize engagement, average views, and aesthetic quality over follower count.

• Launch at scale while keeping CPM below industry benchmarks.

Traditional outreach tools were either too slow or too broad — manual vetting would have taken months.

⚙️ Solution

Leveraging CreatorLookup’s advanced search filters and internal network of fashion creators, we:

1. Sourced 500+ TikTok fashion creators using platform filters for engagement rate, audience gender mix, and content themes.

2. Qualified 185 interested creators via direct outreach and automated verification.

3. Optimized campaign pacing and post timing to maximize reach within budget.

By combining AI-powered discovery with personal network vetting, the campaign went from concept to live content in under two weeks.

📈 Results

✅ 500+ creators sourced
✅ 185 expressed interest
✅ $8,750 total spend
✅ 3,839,739 total TikTok views
✅ $2.28 CPM (cost per 1K views)
🔗 View creator roster →

💬 Client Impact

“CreatorLookup helped us find perfectly aligned TikTok creators who fit our brand aesthetic and compensation structure — and the results were incredible.”
— Poshmark Marketing Team

🧠 Key Takeaways

• Micro-influencers = macro results: Smaller creators drove huge organic engagement at a fraction of typical CPMs.

• Discovery speed = competitive edge: CreatorLookup cut sourcing time from weeks to hours.

• Authenticity converts: Real fashion creators outperformed paid ad benchmarks on TikTok.

🚀 Why It Matters

This campaign demonstrates how CreatorLookup empowers fashion and lifestyle brands to scale TikTok influencer campaigns quickly — balancing cost efficiency, authenticity, and creative performance.

👉 Discover fashion creators for your next campaign →