How Netflix Found Niche Creators in Days Using CreatorLookup

🎬 Overview

When Netflix prepared to promote The Six Triple Eight — a film honoring the all-Black, all-female U.S. Army postal battalion of World War II — it needed creators who truly represented the story.
The challenge: find and qualify highly specific creators who matched the film’s identity, tone, and audience within days.

Using CreatorLookup, Netflix sourced and verified hundreds of niche influencers across Instagram with unparalleled precision.

🧭 Challenge

Netflix sought:

• Black, millennial, female, U.S. Army veteran creators

• Instagram followings of 100 K – 500 K

• Authentic, culture-driven storytelling styles

The challenge was that traditional influencer tools couldn’t segment at this depth. Manual search would have taken weeks, with limited accuracy.

⚙️ Solution

As their Influencer Sourcing Team, we used CreatorLookup’s discovery engine — indexing millions of active creators across Instagram — to identify the exact match criteria Netflix required.

Steps taken:

1. Applied layered filters for demographics, interests, platform size, and verified veteran keywords.

2. Used CreatorLookup’s contact-verification system to confirm valid outreach channels.

3. Shared curated lists with Netflix’s marketing team for review and activation.

This workflow reduced sourcing time from weeks to days while maintaining pinpoint accuracy.

📊 Results

✅ 500 + qualified creator matches delivered
✅ 100% contact info verified for outreach
✅ 60% email open rate (industry-leading)

🔗 View creator roster Netflix partnered with →

💬 Client Impact

“CreatorLookup allowed us to surface creators who perfectly reflected our campaign narrative, something no other tool could do. We went from concept to outreach in days.”
— Netflix's Marketing Team

🧠 Key Takeaways

• Hyper-niche targeting: Using demographic and occupational signals enabled sourcing of underrepresented creator groups.

• Verification at scale: Built-in data validation meant outreach success rates ↑ 60%.

• Precision + speed: CreatorLookup’s AI discovery reduced manual research time by > 80%.

🚀 Why It Matters

This project demonstrates CreatorLookup’s core advantage — enabling brands to find the perfect creator for any story, no matter how niche.
From global launches to heritage-driven campaigns, CreatorLookup connects brands to the right voices — fast.

👉 Discover creators for your next campaign →